artificial intelligenceFlight CentreFlight Centre Travel Groupmobile travel assistantSam appTravel technology Yesterday in Sydney the Flight Centre Travel Group (FCTG) launched ‘Sam’ — a mobile travel assistant app that acts as a pocket-sized chatbot travel assistant. The unveiling took place at btTB GBTA, an industry event for business travellers.Already released into the US and UK markets in 2017, Sam is now available to Flight Centre’s corporate customers. The mobile travel assistant app was developed by the group’s innovation lab in Europe. The artificial intelligence (AI) driven, intuitive chatbot is an all-in-one mobile app designed for the convenience of business travellers.Sam is now available for clients of FCTG brands FCM Travel Solutions and academic travel provider Campus Travel. FCTG’s SME business travel specialist Corporate Traveller and entertainment and sports travel brand Stage and Screen, will make Sam available for clients, second half of 2018.“By downloading Sam, our customers won’t miss a thing,” said James Kavanagh, FCTG’s corporate division executive general manager.“Sam’s messages are intuitive, helpful and include practical information and advice that is based on context, relevance and a traveller’s personal preferences.”Sam will be able to track a traveller’s location, providing real-time information for traffic and flight delays, and featured interactive city guides, weather updates and gate changes. “Sam will even give you information about what carousel your luggage is on and allows you to book an Uber ride within the app,” Kavanagh said.The company said that across its USA and UK FCM customers, more than 80 national and multi-national companies are currently using Sam.Attendees at btTB GBTA, were also shown the new ‘Community’ functionality – which is a first for the Australian and global business travel industry.The ‘Sam Community’, not yet released, will tap into the knowledge of a global community of business travellers, to provide user-generated tips and advice based on location.The FCTG team also previewed other new Sam functions that will be coming soon including Sam for Travel Bookers, enhanced traveller safety features and integration functionalities with such services as Uber.
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