Ecopixel, a Web development and online visibility firm in Essex Junction, launched a new Web site in early October for the Vermont League of Conservation Voters (VLCV) in Montpelier.Ecopixel designed a content management system-based site for the nonprofit association, which serves as the non-partisan political voice of the state’s environmental community. The site (www.vlcv.org(link is external)) features sortable environmental “scorecards” for Vermont legislators, up-to-date lists of endorsed candidates and an integrated e-newsletter system which allows Web visitors to register to receive news that affects their specific county or counties of interest. VLCV staff then tailor the e-mails sent to different counties for increased impact. An October e-mail and Web announcement of VLCV’s 2008 environmental scorecard received a strong response rate, VLCV Executive Director Todd Bailey said.Bailey said the new Web site marked a change in identity for the organization, which was formerly called the Vermont Alliance of Conservation Voters. Ecopixel was tapped to help rebrand the nonprofit, which is affiliated with the national League of Conservation Voters. VLCV also makes use of Ecopixel’s green Web site hosting program called Eco-Positive Hosting (TM). read more