Plava Laguna realized long ago that the motive for coming is not accommodation, but the content of the destination, and accordingly in the past couple of years began to invest in the organization and sponsorship of large events that attract the masses, both before and after the season and in season.Among the prominent events, I would mention the Sea Star Festival, which was visited by more than 25 fans from May 28 to 50.000, and as many as 93% of them came from outside Umag. Also, Plava Laguna Croatia Open Umag has positioned itself as one of the leaders in the promotion of Croatian tourism, which attracts over 100.00 visitors. As well as the cooperation with Vinistra, the most attractive fair of wine and wine equipment in Croatia, with which Plava Laguna signed a multi-year agreement on business cooperation, and which generates 20 percent more tourists in the pre-season.”Since we have been operating in destinations for 60 years, we believe that it is our responsibility to develop the destinations in which we operate, as well as to participate in the active management of content at destinations. Precisely such music festivals are the motive for coming outside the main tourist season and increase the competitiveness of our destinations. Rise up 2019 is just such an event that will enrich the holiday for our guests”They say from the Blue Lagoon.Plava Laguna is certainly interested in such and similar content due to the extension of the tourist season, filling its capacities, increasing tourist spending, promotion and thus reducing one of our main tourist problems – seasonality. The entry of Laguna Poreč into sponsorships and encouragement of event organizations is a logical and certainly smart move, because the motive for coming is not accommodation, but quality, diverse and authentic content of the tourist destination.On this track is one of the biggest events of this year in Istria – Rise up Poreč Music Festival. Porečka Peškera will do so on the 6th, 7th. and July 8 will be the venue for one of today’s biggest stars Rita Ora. Rita Ora is performing in Croatia for the first time, which is an additional motive for the whole region to come. But the whole musical line up is very high quality, which is the first prerequisite to become a motive for coming to the destination. In addition to Rita Ore, Franka Batelić and DJ duo Vanillaz, Mija Dimšić, Severina, Dubioza kolektiv, Edo Maajka, Damir Urban and Filip Motovunski will perform.Investing in events is not a cost, but an investment If we want to have a good attendance and a good story, we must invest, ie invest money in quality content. Without content there is no story, no visitors and ultimately no interest. The goal is to offer quality products and services that visitors are willing to pay and consume, and of course to build a story about the event as the main motive for coming. The most important thing is to complete the whole story, both to the visitors and to the partners who are within the festival through catering, sponsors and all other facilities. The event must be a win-win-win for everyone, because if only one element is missing, everything falls into the water.But the most important message is that investing in events is not a cost, but an investment, of course if we look at the long term and work on developing a large event that becomes a motive for coming. With the arrival of as many visitors as possible, tourist overnight stays are generated, as well as the most important tourist spending. If there is no spending, there is no interest, and interest is the earnings of all partners. Everything pulls one after another, so the organization of events is a serious business that consists of a lot of elements that complement each other.If you want to develop events, then you have to invest money, because one does not go without the other. Without investing in production, the whole experience and quality development, the money invested is a cost and thrown to the wind because we did not complete the whole story, ie get a sufficient number of visitors and, accordingly, not tourist spending.After all, the best proof for the thesis that investing in investment events is the results of research conducted by the regional research center “TIM” from Novi Sad, which confirmed that the premiere edition of the Sea Star Festival in Umag last year contributed to Croatian tourism more than 60 million.Related news:SEA STAR FESTIVAL GENERATES MORE THAN 60 MILLION HRK TOURIST CONSUMPTIONBLUE LAGOON CROATIA OPEN UMAG IS ONE OF THE BEST PROMOTERS OF CROATIAN TOURISMBLUE LAGOON FIRST “SAVE” FROM THE AMENDMENTS TO THE RULES ON INCOME TAX, TRANSFERRED INTO WORKERS ‘RIGHTSPOREČ BLUE LAGOON PRESENTED A NEW BRAND STRATEGY AND VISUAL IDENTITY
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Promotion of the first flight of Thomas Cook on the line Manchester – Dubrovnik
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