Public relations is more than just managing the flow of information between a credit union and its stakeholders. It’s a communication process that analyzes public opinion, engages and informs key audiences, builds mutually beneficial relationships, and brings vital information back into an organization for analysis and action. It creates a real, measurable impact on the achievement of a company’s strategic objectives.As the banking environment becomes more competitive and forms of communication continue to evolve, it’s critical to develop new and more engaging ways to keep your credit union in the forefront. Below are five key points to keep in mind when developing PR initiatives for your credit union. This will not only improve your perception to members but also assist you in building awareness of your credit union’s products and services.1. Do Your ResearchLet’s face it—people talk. Whether it’s good or bad, it’s much easier to reach members if you’re already aware of what they’re saying about you. Member satisfaction surveys have proven to be valuable for organizations attempting to improve market share. In fact, in today’s technology-driven world, people expect to be asked their opinion. According to Survey Gizmo, survey response rates can soar past 85 percent when the respondent population is motivated and the survey is well executed. continue reading » 1SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr
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